Businesses of all sizes can be targets for cyberattacks. It is increasingly difficult to protect from attacks that enter through endpoints, such as laptops or mobile devices. These devices can be hacked, which in turn can lead to data breaches. It’s estimated that 70% of successful data breaches originate on endpoint devices. As well as causing reputation damage, data breaches can be costly. Data is often the most valuable asset a company has — and losing that data, or access to that data, can put the entire business at risk.
Businesses need to protect their data and ensure visibility into advanced cyber threats. But many small and mid-sized businesses lack the resources for continuous monitoring of network security and customer information and often only consider protecting their network once a breach has already taken place. Even then, businesses can focus on their network and infrastructure, leaving some of the most vulnerable elements — that is, endpoint devices — unprotected.
The risks posed by endpoints and their sensitive data are an ongoing cybersecurity challenge. Moreover, the endpoint landscape is evolving, and businesses — small, medium, and large — are targets for cyber attacks.
Types of Endpoint Protection
The modern enterprise has a variety of different endpoints that face a wide range of potential cyber threats. Endpoint protection solutions come in several different forms, including:
- Endpoint Detection and Response (EDR)
- Endpoint Protection Platform (EPP)
- Mobile Threat Defense (MTD)
- Advanced Threat Protection (ATP)
The right choice of an endpoint security solution depends on the endpoint in question and the company’s unique needs. For example, as remote work and BYOD become more common, mobile devices are a greater focus of cybercriminals, and MTD is a more vital endpoint protection solution.
